Andrew Bettis offers consulting services within the ecosystems of R&D, sales, and marketing.
Hello! I have worked in the specialty coffee industry for 13 years and have held jobs in many different aspects of the industry. From dialing in coffee roasting and extraction profiles to developing and launching espresso machines, brewers, and grinders, the skillsets in my tool belt are varied and complementary. I am currently the Sales and Marketing Manager for RoasTronix in Houston, and in the past I directed developmental sales & marketing strategies at Ratio and Rancilio.
Check out my work below!
Creating a Global, Digital Product Launch
Abstract: First impressions are everything.
A successful product launch is essential for adequate awareness and market penetration. A community can help invite users into an experience instead of relying on sterile sales points.
Click the image to explore.
Rebranding a Classic
Abstract: From a marketing perspective, a legacy is essentially your story in the customer’s eyes.
Developing your legacy not only piques user interest, it also distills the earnestness of your company’s motives into action.
Click the image to explore.
Launching a Commercial Espresso Machine
A product is built for two essential functions: the sale and the job.
Commercial success is more than just chasing sales. It is defining vision, mastering product innovation, and building a legacy.
Click the image to explore.
Launching an Espresso Machine for Home
A brand is often judged by the quality of its most accessible and prolific offering.
Distilling commercial values down to domestic use requires personalization and ease of use without sacrificing professionalism.
Click the image to explore.