Hello! I have worked as an expert in the specialty coffee industry for 14 years and have carefully developed a career from a desire to experience coffee from various perspectives. My work has included opening and selling a successful coffee shop, competition building and judging, roast profile development and QC, espresso machine and superautomatic development, extraction science, white paper studies, product launch and digital marketing, business scaling and development, and sales strategy.
Check out my work below!
Creating a Global, Digital Product Launch
Abstract: First impressions are everything.
A successful product launch is essential for adequate awareness and market penetration. A community can help invite users into an experience instead of relying on sterile sales points.
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Rebranding a Classic
Abstract: From a marketing perspective, a legacy is essentially your story in the customer’s eyes.
Developing your legacy not only piques user interest, it also distills the earnestness of your company’s motives into action.
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Launching a Commercial Espresso Machine
A product is built for two essential functions: the sale and the job.
Commercial success is more than just chasing sales. It is defining vision, mastering product innovation, and building a legacy.
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Launching an Espresso Machine for Home
A brand is often judged by the quality of its most accessible and prolific offering.
Distilling commercial values down to domestic use requires personalization and ease of use without sacrificing professionalism.
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