Andrew Bettis put together Cerise Collective out of a desire to provide honed, specialty coffee experience to organizations in the realms of marketing, sales strategy, brand growth, and product development. Relying on his extensive experience in each, he is able to provided rounded insights and actionable plans that lead to strong, measurable growth. His expertise is driving sales and brand growth with carefully calculated product releases, utilizing multiple platforms to build synchronized campaigns that create buzz and lead to conversions. His extensive network and keen knowledge of the industry are at the heart of what makes his projects successful.
Check out his work below!
Creating a Global, Digital Product Launch
First impressions are everything.
A successful product launch is essential for adequate awareness and market penetration. A community can help invite users into an experience instead of relying on sterile sales points.
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Rebranding a Classic
From a marketing perspective, a legacy is your story in the customer’s eyes.
Developing your legacy not only piques user interest, it also distills the earnestness of your company’s motives into action.
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Launching a Commercial Espresso Machine
A product is built for two essential functions: the sale and the job.
Commercial success is more than just chasing sales. It is defining vision, mastering product innovation, and building a legacy.
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Launching an Espresso Machine for Home
A brand is often judged by the quality of its most accessible and prolific offering.
Distilling commercial values down to domestic use requires personalization and ease of use without sacrificing professionalism.
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